Brand Management
Integrated social cause marketing with festive vibes to boost retail sales
The Challenge
Done a lot,
Yes, A LOT!
The brand has undertaken a lot of activities in the past but lacks proper roadmap as guideline, leading to inefficiency execution. As a result, it has struggled to deliver its message effectively to the target audience. The brand needs to strategize its marketing plan to address these issues.
Insights
Local hero, rooted in the local community
Kasut U has actively participated in numerous local community events, particularly their own CSR initiatives, fostering deep interactions with the community. Through these efforts, they have been warmly welcomed by customers on the East Coast.
But how… can these efforts be strategized into a proper annual marketing plan?
Strategy
Strategizing CSR initiatives linked to retail themes
We launch a series of thematic campaigns that link each CSR initiative to retail sales promotions according to the festive seasons in our annual marketing plan.
This approach aims to elevate the brand message for specific audiences within the community, resonating with them to drive sales conversions during each campaign period.
RAYA FESTIVE CAMPAIGN
The Raya Bonanza
Kemaafan Membawa Keselesaan
Thematic creative content . Branded content video . Exclusive retail & e-comerce sales event . Engaging giveaway contest . KOL engagement & KOC seeding . Performance Ads . Press release & more…
SALES CAMPAIGN
Back to school
Selesa Setiap Saat Semasa Belajar
