Creative Asset
Evoking a dewy Korean beauty look through the poetic dance of light and shadow
The Challenge
Anua is a widely praised Korean skincare brand, but Malaysian consumers are not yet familiar with its product features. As Anua enters the Malaysian market, they need eye-catching content to effectively communicate these product benefits to local consumers.
Strategy
Keep Things
Simple
Solutions
- A series of simple, refreshing visuals full of moisture for advertising.
- Highlight product features through thematic videos and images
- Emphasize the dewy texture
