The Challenge

As a leading payment provider in Southeast Asia, it is often mistaken for a consumer electronics brand due to its parent company, Razer. To address this, the brand plans to revamp its strategy with a rebranding campaign that highlights its comprehensive payment solutions and unique strengths in technology and security, while refreshing its image.

Strategy

Powering Future Payments 

Solution

Launch a rebrand campaign with the new name Fiuu, aimed at creating seamless and empowering payment experiences. This approach garners media coverage and boosts merchant registrations.

+ Earned media value RM500k+
+ Media coverages 80+
+ Merchant registration rate +165%