Creative Asset
Enhancing the appeal of a spend-to-win contest with the concept of “easy win”
The Challenge
The participation rate of the classic Buy-and-Win is declining; therefore, the brand is looking for fresh ideas to implement in its annual campaign.
Strategy
WANGderful Sleep
Solutions
- Sleep & Win
- Internet buzzwords 躺赢 aka “win in a breeze”
- Win cash = Wang in local language
