The Challenge

Selangor Mobility is launching a revolutionary DRT service to connect public transport points across Selangor. The challenge is to create a brand identity that embodies the essence of this innovative service while ensuring it is visually appealing, memorable, and resonates with the target audience.

Strategy

Kukuh Bersama / Stronger Together

Solutions

• Diamonds elements are used to highlight the “Kukuh Bersama” (Strong Together) theme
• The section is organised using the primary colour from the IRDA logo.
• The publication is produced using environmentally friendly printing paper, in line with the concept of sustainability.