The Challenge

Selangor Mobility is launching a revolutionary DRT service to connect public transport points across Selangor. The challenge is to create a brand identity that embodies the essence of this innovative service while ensuring it is visually appealing, memorable, and resonates with the target audience.

Strategy

Go forward

Solutions

• The brand identity features a phone-like rectangular negative space to signify technology and ease of booking, along with a location icon to represent the mobility service’s purpose.
• An arrow for movement