Creative Asset

Integrating “S” as new brand identity for all marketing and branding communications

The Challenge

Sunway Pals decided to rebrand their app to Sunway Super App. It is integrated with all Sunway products and services into a single platform for sheer convenience. The Super App also offers a seamless experience throughout each touchpoint by providing access to more than 1,500 of Sunway’s business partners and retails merchants, cashless payment and endless rewards.

Strategy

The “S”

Solutions

  • Brand new user interface to refresh users’ recognition towards the app.
  • The “S” from the SUNWAY logo has been incorporated into the graphic to enable audience to recognize the brand by simply watching the odd shape.
More works