The Challenge

GoodMorning VGrains holds nearly 70% of the multigrain beverage market. With rising competition, the brand seeks to reposition its products to boost recognition and market share.

Strategy

VGrains – Seein’ the

beautiful world

Solutions

• Reposition the brand for the children’s market.
• Amplify its eye-health benefits as a key message.
• Establish purple, inspired by purple sweet potato, as the signature brand color to reinforce market leadership