The Challenge

The traditional significance of the Mid-Autumn Festival has faded, with mooncakes often reduced to mere gifts. Yet, we believe this festival holds deeper meaning, especially bringing families closer. But how?

Strategy

A mooncake to connect families

棋乐融融

Solutions

To revive this spirit, we’ve designed a mooncake box that fosters family bonding. This packaging design aims to merge tradition with modern family life, offering more than just a gift.

Inside, you’ll find a “Moon Landing Adventure” game for young parents to enjoy with their children. It’s a chance to have fun and teach kids the true meaning of the Mid-Autumn Festival, turning it into a memorable family moment.