Wofollow received recognition at the prestigious Kancil Awards ceremony held on 22nd November 2024, winning a Merit in Packaging Design for the Yu-Ai Mooncake Festival campaign titled 棋乐融融 Good Play Good Taste.

The Kancil Awards, widely acknowledged as Malaysia’s largest and most prestigious advertising competition, celebrate creativity and innovation across the nation’s advertising and design industry. Receiving a Kancil award is a mark of excellence, setting a benchmark for outstanding work in the creative field.

The awarded campaign showcased Wofollow’s ability to transform traditional mooncake packaging into a unique, interactive experience. The Moon Landing Adventure board game embedded within the packaging encouraged family bonding during the Mid-Autumn Festival, seamlessly blending Yu-Ai’s rich heritage with a modern, playful concept.

Yu-Ai, a mooncake brand that has gained significant popularity over the past decade, is celebrated for its craftsmanship and commitment to quality. From its beginnings as a food-filling facility over 35 years ago, Yu-Ai has grown into a leading specialist in the industry. Its mooncakes, known for their exceptional taste, have become a beloved choice for festive celebrations, reflecting the dedication and passion poured into every product.

“Our strategy focused on bringing families closer together through design,” said Gary Boon, Creative Director of Wofollow. “With 棋乐融融 Good Play Good Taste, we wanted Yu-Ai’s mooncakes to symbolize connection, joy, and meaningful shared moments during the Mid-Autumn Festival.”

As an independent creative agency, Wofollow is committed to crafting campaigns that empower ambitious brands to stand out. This recognition reinforces our passion for driving creativity that not only tells compelling stories but also delivers real impact.

Gary Boon shares, ‘This achievement is a testament to the power of collaboration and creative vision. It fuels our ambition to continue raising the bar, shaping local brands into leaders, and creating work that leaves a lasting mark. The future holds endless possibilities, and we’re ready to take on the challenge.’